Beyond disruption PDF
By:Jean-Marie Dru
Published on 2002 by John Wiley & Sons Inc
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
This Book was ranked at 38 by Google Books for keyword Créativité.
Book ID of Beyond disruption's Books is 17VWAAAAYAAJ, Book which was written byJean-Marie Druhave ETAG "qkvL2FI3SGE"
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